I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

– Steve Jobs


The Times of India Group, India’s largest media house along with partners, Sumedha Fiscal, Mayabious and Infinity, has initiated a new endeavor, “Brandshoots Ventures” – a focused accelerator platform tailored for start-ups from the eastern states of India. The venture is backed by Times Group’s investment arm Brand Capital, which has invested marketing capital in 800+ growing companies in India over past 12 years.

Brandshoots is an endeavor to unlock the startup potential in the east and emerge as a first choice of destination for any startup or entrepreneur with a vision to create a national brand. It is a first-of-a-kind Accelerator Platform, dedicated for Eastern India.

If you think you have the potential to be the next powerful consumer or technology brand in India but your ideas are being constrained by resources, network and knowledge, you have reached your proverbial stepping stone to overcome the challenges. Tap into a pan-India market of consumers, early-stage investors and a pool of mentors across India, while running your startup from the East.

At Brandshoots, you would be provided with mentoring on product refinement, marketing, business strategy and would be extended relevant business networks. As a startup, you are also supported with technology, space and incorporation facilities. Further, you would be extended the reach of Times Group to test-market your products and services. And once you are set for the next stage of growth, the platform would connect you with a bevy of early-stage investors.


Brandshoots Ventures Private Limited is a joint initiative of Sumedha Fiscal, Mayabious, Infinity and India’s largest media house The Times Group, which has the most well-known brands in newspapers, radio, television, outdoor and digital media like The Times of India, The Economic Times, Radio Mirchi, Times Now, ET Now, Movies Now, Femina, Filmfare, indiatimes.com, Times OOH etc.

Brand Capital  

Brand Capital – The Times Group through its investment arm Brand Capital has provided crucial advertising support to more than 800 companies across domains including the Future Group (Pantaloon Retail), Videocon, Café Coffee Day Group, Snapdeal, Bigbasket.com, Portea, Lifespan, Thyrocare, Gitanjali Gems, Mercedes, Amity Group, Kansai Nerolac, Richfeel, Vision Optics, General Motors, Apollo, iball, Matrix, ISB, Lavasa, Lifecell, Birla Life Sciences, Kuoni (SOTC), Neo Sports, Mirc Electronics, Rao Edusolutions, Provogue, IIHT, Jaypee Group, Royal Hygiene, DLF, SMC, Lodha Group and many more. Part of the portfolio and case studies can be accessed at www.brandcapital.co.in

Some Eastern region companies include Berger Paints, Senco Gold, Dr. Paul’s, Arpita Agro Products, OPTM, Bengal Speech, Karma Healthcare, Skipper furnishings, Nanophyto Pharmacy, Gujarat NRE Coke, GMIT, George Edcare Group, JIS Group, Sinclairs Hotels, Vedic Realty, Ruchi Realty, Hiland Group, Gamut Infosystems, Intellisys, Gainwell Travels, Neo Retail, BMA Wealth Creators, Refeel etc.


Sumedha Fiscal Services Limited is a Category I Merchant Banking Company registered with SEBI and a stockbroker with membership of National Stock Exchange of India (NSE) and Bombay Stock Exchange (BSE) and Depository Participant with National Securities Depository Ltd (NSDL). Sumedha Fiscal Services Ltd is listed at the Stock Exchange, BSE Limited with Registered and Corporate Office at Kolkata and full-fledged Branches at Mumbai, Bangalore, Hyderabad, Ahmedabad and New Delhi. Over the years, SFSL has developed a niche in syndication of funds, due diligence, corporate advisory services related to resolution of distressed debts and merger & acquisitions.

The services are broadly clubbed across three key business verticals:

Investment Banking

Wealth Management

Broking Services

Sumedha Fiscal focuses on creating values for its clients as a trusted partner backed by an experienced team of professionals. Further details can be accessed at www.sumedhafiscal.com

Mayabious Group  

Mayabious Infotech is a part of Mayabious Group. Headquartered in Salt Lake City, Kolkata; Mayabious group is one of the pioneers of 3d architecture, animation, Augmented reality and Immersive reality in eastern India and also has its presence in Delhi, Mumbai , Bangalore as well as the United Kingdom.

We strive to procure the best in IT based business consulting and solutions along with Mobile app development and are committed to empowering business transformation. We possess a team of highly skilled and energetic individuals with vast experience and expertise within a vast array of technological spectrum like Html5, PHP, Jquery mobile, Ajax, MySQL, Asp.net, Java, SQL server, Unity, Adobe Flash etc.


Infinity catalyzed the IT revolution in Eastern India through Infinity Think Tank, the first ‘intelligent’ IT empowered workspace in Sector V, Kolkata. A couple of decades later, Sector V has not only evolved into one of the largest IT hub in Eastern India but also has contributed and catalyzed the development of the greater Kolkata area at Salt Lake, Rajarhat, Newtown, E.M Bypass and Bantala.

Infinity has been a pioneer and spreading its wings in building Intelligent Green Infrastructure across India. Some of the inspiring and award winning commercial projects are Infinity Benchmark, an USGBC certified Platinum rated Green Building – 7th in the world and 2nd outside USA. Godrej Waterside an IGBC certified Green Building which is the largest gold rated green commercial infrastructure in Eastern India. Infinity IT Lagoon, an IGBC Certified Platinum rated Green Building awarded as the best commercial development in the eastern region by Crisil and Credai.

Infinity recognizes that Small and Medium Enterprises are the growth engines of any economy. Thus, Infinity developed the first green Business Centre at Salt Lake, Sector V providing 360 degree office solutions to the SMEs & Startups.

Over the years, Infinity has diversified into residential and retail verticals across India creating many firsts. In the residential segment some of the notable project includes soon to be launched Infinity Greens which is the largest green residential project of Eastern India, Infinity Signature Estates and Infinity Heights at Guwahati which are amongst the first green residential projects of India. In the retail arena, Infinity Sapphire Square will now be the first Green Shopping Mall of Jharkhand in Ranchi. Mayavan a gated villa township – first of its kind in Vrindavan has also set new benchmarks.

Giving back to society and nation building is both Infinity’s commitment and passion.


Vijay Maheshwari

Director | Sumedha Fiscal Services

Bijay Murmuria

Director | Sumedha Fiscal Services

Sundaresan Radhakrishnan

Director | Infinity Infotech Parks

Akhil Bandhu Paul

CEO | Mayabious Art